NIAT PERPINDAHAN PELANGGAN PADA E-MARKETPLACE DI KOTA BENGKULU

This study aims to examine and analyze whether there is an influence between price fairness, relationship quality, perceived betrayal on switching intentions. research uses Partial Least Square Structural Equation Model (SEM PLS). The method used in this non-probability sampling. population are consumers who have transacted e-marketplaces moved other Bengkulu city 353 samples were selected. results showed that fairness had a negative effect the perception of betrayal, quality positive relationship, intention, intentions, no effect. Even though with customers good, can still intend switch e-marketplaces. For further research, authors suggest examining factors may such as alternative product offerings, prices, promotions, discounts, others so will be more extensive.